Review by Saxy S for Bullet for My Valentine - Bullet for My Valentine (2021)

I didn't listen to this album last year, but did come across "Parasite" on a whim, and being very surprised by the drastic change in direction after being swallowed whole by the "Imagine Dragon" on their last album. This was heavier, less electronics, fast and lots of harsh vocals. When I listened to the album and saw "Parasite" as the opener, followed by snippets of BFMV's greatest hits, I saw the band hinting at changing their sound; either to the applause or disdain of their fans. I appreciated it because they could always hold a melody together and "Parasite" is a good opener.

The rest of the album? Well it has moments; the more thrash adjacent stuff like "Paralysed" near the top of that department. "Can't Escape The Waves" is a mid album "ballad" that harkens back to "All These Things I Hate (Revolve Around Me)" with a surprising style change during the intro. It does feel like a little bit too much going on, but the faint sustain triads in the lead guitar bring it all together. And "Shatter" for having a solid melodic chorus to go along with a Bring Me The Horizon meets Pantera instrumental that was very well done.

This albums has a lot of harsh vocals on it...perhaps a little too much. There were quite a few points on this record, most notably in "Knives" and "Bastards" where the constant swapping between Matt's cleans singing and harsh screaming is kind of bad; like the band wanted to sound heavy so they threw in as many screamed vocals as possible, when in reality, BFMV were never this egregious with it. The heaviest moments on The Poison like "Hand of Blood" had harsh vocals, but they felt deserved and not shoehorned in. Beyond that "Bastards" sounds like a rejected Three Days Grace song, "My Reverie" is incredibly basic fundamentally, the thematic arc of this record is anti-authority, but could have used a couple more rough drafts as they feel interchangeable with anti-authority records by Muse. And production wise, it sounds a lot more open with its space than either Spiritbox or Trivium's last albums, but if you can hear the bass during some of the isolated moments, you're ears are far more equipped than mine. Why it does not feel as dense during the softer portions is beyond me.

In the end, this is a great improvement from 2018's Gravity. But Bullet For My Valentine's recent venture's after changing label's from Sony to UMG has had them kill their personality with Gravity, and now this feels like the apology tour. Unfortunately this apology feels half assed as it tries to lure you in with its chugging guitars and harsh vocals, while anyone who knows what BFMV once sounded knows that this is only for the clout.