Bullet for My Valentine - Bullet for My Valentine (2021)^{Release ID: 32141}

I didn't listen to this album last year, but did come across "Parasite" on a whim, and being very surprised by the drastic change in direction after being swallowed whole by the "Imagine Dragon" on their last album. This was heavier, less electronics, fast and lots of harsh vocals. When I listened to the album and saw "Parasite" as the opener, followed by snippets of BFMV's greatest hits, I saw the band hinting at changing their sound; either to the applause or disdain of their fans. I appreciated it because they could always hold a melody together and "Parasite" is a good opener.

The rest of the album? Well it has moments; the more thrash adjacent stuff like "Paralysed" near the top of that department. "Can't Escape The Waves" is a mid album "ballad" that harkens back to "All These Things I Hate (Revolve Around Me)" with a surprising style change during the intro. It does feel like a little bit too much going on, but the faint sustain triads in the lead guitar bring it all together. And "Shatter" for having a solid melodic chorus to go along with a Bring Me The Horizon meets Pantera instrumental that was very well done.

This albums has a lot of harsh vocals on it...perhaps a little too much. There were quite a few points on this record, most notably in "Knives" and "Bastards" where the constant swapping between Matt's cleans singing and harsh screaming is kind of bad; like the band wanted to sound heavy so they threw in as many screamed vocals as possible, when in reality, BFMV were never this egregious with it. The heaviest moments on The Poison like "Hand of Blood" had harsh vocals, but they felt deserved and not shoehorned in. Beyond that "Bastards" sounds like a rejected Three Days Grace song, "My Reverie" is incredibly basic fundamentally, the thematic arc of this record is anti-authority, but could have used a couple more rough drafts as they feel interchangeable with anti-authority records by Muse. And production wise, it sounds a lot more open with its space than either Spiritbox or Trivium's last albums, but if you can hear the bass during some of the isolated moments, you're ears are far more equipped than mine. Why it does not feel as dense during the softer portions is beyond me.

In the end, this is a great improvement from 2018's Gravity. But Bullet For My Valentine's recent venture's after changing label's from Sony to UMG has had them kill their personality with Gravity, and now this feels like the apology tour. Unfortunately this apology feels half assed as it tries to lure you in with its chugging guitars and harsh vocals, while anyone who knows what BFMV once sounded knows that this is only for the clout. 

There seemed to be a few cryptic hints about a new era for Bullet for My Valentine. Frontman Matt Tuck said that their upcoming album would an aggressive passionate beginning of "Bullet 2.0", and the album was later announced to be self-titled. And holy sh*t, this is accurate!

The new self-titled BFMV album marks a near-return to their earlier heaviness. BFMV has been part of my metalcore arsenal for 4 years, and their latest album at that time, Venom is a real headbanger with slight redemption of quality. Then in 2018, Gravity is a half-sh*tty nu metal backstabber. I thought if they released another album like that, I would start avoiding that band for good. Fast forward to the present with their self-titled album grabbing my attention by the b*lls. This is genuine heavy metalcore!

"Parasite" proves that right away after a minute of half of distorted brief radio samples of the band's greatest hits from practically every album. The song itself blasts through pure metal to have you fist-pumping and headbanging in no time. The riff in "Knives" will make you headbang so hard that your neck would be severed like a knife stab. I'm glad to still be living to write this review. Matt Tuck delivers lyrics of hatred and pain in vocals that could easily smash through concrete walls at command. That's quite what Robb Flynn of Machine Head had in The Blackening, but Matt does it slightly better.

After that one-two blast, "My Reverie" has slower groove, with the blend of clean vocals and growls being effective especially in the great dynamic chorus. The guitar solo can be thought of as a tribute to Dimebag, among other influences. "No Happy Ever After" cracks the sky of modern death metal influences while their land is still blessed with metalcore. During COVID lockdowns, production for the album was delayed several times before the band members agreed to record their parts separately from each other. The isolation really adds aggression to all the members' abilities, especially the soaring thrash leads from Padge. It would be interesting when the band actually play this song live and start a heavy moshpit. "Can’t Escape the Waves" brings back some of their earlier metalcore for longtime fans, while the ammo still sounds modern. Oh look, another song that gives the band something in common with Machine Head, a song titled "B****rds". However, unlike Machine Head's f***ing sh*tter, this is a real call-to-arms fight song of rebellion, perfectly nailing the semi-apocalyptic mood of their homeland of Wales. They really fire off one h*ll of a headbanger!

Changing the pace again, "Rainbow Veins" continues the monstrous groove, but with more clean singing than the unclean growls of the other songs. This rhythmic tune emphasizes on waves of sorrow in the aftermath of a revolution, containing a melancholic chorus followed by a destructive bridge. You feelin' it now? So after that slight ballad, there's more Hell to unleash with "Shatter", with rising feedback before the dark verses and fierce moshing chorus. "Paralysed" attacks with full-on Metallica/Slayer-esque thrash. "Death by a Thousand Cuts" ends the album on a heavy cliffhanger that would make you either demand the next album or just repeat this one again.

Like their older ancestors that are Sabbath, Priest, and Maiden, Bullet for My Valentine is not afraid to unearth unique sounds from the genre founded in the UK that is heavy metal. This band sure knows how to bring on their heavy artillery. Trivium has also done that with their new album the prior month, and if Bring Me the Horizon fully return to metalcore with their next Post Human release, that would make my day. Despite the quality not being same as earlier, BFMV deserves greatness for their killer comeback....

Favorites: "Parasite", "Knives", "No Happy Ever After", "B****rds", "Rainbow Veins"