Review by Daniel for Godflesh - Pure (1992)

While I wouldn't ever suggest that industrial metal is one of my favourite genres, there are plenty of artists from within that realm that appeal to me but none of them come close to the sheer class & inventiveness of Birmingham's Godflesh who were at least partially responsible for birthing the genre in the first place. I fell hopelessly in love with Godflesh through their classic 1989 debut album "Streetcleaner" which saw me quickly investigating their seminal 1988 self-titled E.P., a release that soon proved itself to contain some similarly masterful material. I'd subsequently get onboard with 1991's stunning "Slavestate" & very solid "Cold World" E.P.'s as soon as they hit the streets as well as Godflesh's brilliant "Slateman" single in what was an imposing initial run of amazing releases that saw Ben & I thoroughly obsessing over Godflesh during the first half of the 1990's. 1992's "Pure" sophomore album would play a large role in that obsession too after I picked it up on cassette shortly after release.

"Pure" sees band leader Justin Broadrick (Jesu/Fall of Because/Napalm Death) embracing his experimental side by further incorporating elements he'd hinted at in the past to create a record that very much owns its own unique identity. It's calling cards come in the form of its repetitive, draw-out song-structures & abrasive layers of guitar work, both of which would provide the inspiration for the post-metal genre that would be developed in the coming years. The heavily hip hop-inspired drum programming & crushingly heavy basslines of G.C. Green (Fall of Because) are perhaps even further accentuated than on past releases with the atmosphere reflecting the coldness of the magnificent cover artwork beautifully. Broadrick's vocals now alternate between a hardcore-ish bark & a wispy & intentionally pitchy clean delivery that has remained with him throughout his career.

"Pure" is not an immediate release by any stretch of the imagination as it can take some time to open up, even upon return visits. It can be most closely associated with 1991's "Cold World" E.P. given that they were both recorded in the same session. There's not even anything that hints at being a weaker track on the lengthy 80-minute tracklisting with some of Godflesh's strongest material being scattered evenly across the album to reward the patient listener for their committed attention. The heavily dance music-inspired "Mothra", the post-rock infused "Don't Bring Me Flowers" & the enormous 21-minute dark ambient closer "Pure II" are simply devastating & represent my personal highlights while some of the other more significant tracks like "Predominance" & "Monotremata" also tick all of my boxes to qualify for classic status.

While 1989's "Streetcleaner" is perhaps destined to remain the pinnacle of Godflesh's illustrious back catalogue for all eternity (closely followed by the underrated "The Earache Peel Sessions" E.P. for me personally), "Pure" doesn't sit all that far behind in my opinion. In fact, I'd suggest that it slightly surpasses the self-titled & "Slavestate" E.P.'s in my esteem these days, comfortably eclipsing "Cold World" too. It's a marvelous example of what true industrial metal music can achieve. You know... music that simply sounds & feels like it's been created by layering samples of factory sounds over the top of each other to create a dark & brooding atmosphere? Godflesh did this better & far more consistently than anyone else during the first half of the 1990's &, in doing so, etched their name into my soul for a lifetime. When I return to these records every so often I feel a calmness & a warmth inside, even in the coldest & harshest of musical landscapes, & it's this achievement above all else that represents Justin Broadrick's most revering calling card. If you only ever find the time to investigate one industrial metal artist then it simply must be this one.